Xfinity

DEFINITELY NOT WATCHING BASKETBALL

Despite the overwhelming evidence, we all deny watching March Madness during work hours. And throughout 2021, connectivity was more important than ever. March Madness was the perfect opportunity to introduce Xfinity xFi, their latest service that provides fast, reliable connections on all screens, while connecting fans to NCAA content. We found a creative, effective way to hijack the conversation during this season’s madness - by telling the story of what everyone is “not doing” during the workday. #DefinitelyNotWatchingBasketball

TV SPOTS — CONCEPT, SCRIPTWRITING
DIGITAL — CRM, LANDING PAGES, SOCIAL