SoClean

Ambassador of Clean Sleep: William Shatner + Branding

For nearly all CPAP users, getting a restful night’s sleep can be a life-changing experience. But far too often, sinus issues, congestion and other illnesses caused by a dirty CPAP get in the way. Most people are not even aware of the problems it causes. Even worse, many people abandon their CPAP because of the hassle. Nobody understands this better than legendary actor William Shatner. This campaign brings the charm and personality of William Shatner to a space that has been otherwise dull and lame.

TV SPOTS — CONCEPT, SCRIPTWRITING
DIGITAL — CRM, LANDING PAGES, SOCIAL
AUDIO — RADIO